Never interrupt your enemy when he is making a mistake.Napoleon Bonaparte
Competitors may be selling similar products or services that you do to the very same customers. Other companies may offer direct or indirect competition where they nibble at the edges of your target market, offering products and services just similar enough to claim business you might otherwise garner for yourself.
TPC will help you develop your competitive strategy through properly analyzing your competition and positioning your company in a manner that will be compelling to your prospective customers.
By gaining a clear understanding of the competitive landscape in which you do business, you will be able to close the gap between where you are and where you want to be. You may discover new, untapped markets. By modifying your products or services, you may find you can satisfy more customers than ever before. A new brand or message may transform your presence in the marketplace.